SEO

I like my traffic like I like my orange juice – organic
CONTENT STRATEGY

The difference between knowing your shit and knowing you’re shit
INTERACTION DESIGN

If the button should be orange because they test the best, drink.
UX RESEARCH

Brace yourself, things are going to get a bit testy
POTPOURRI

All things
user centered

100

What is mobile-friendly (or responsive) websites?
In April 2015, Google changed it’s algorithm to favor these types of websites with smartphones in mind.

100

What is content management system?
Often abbreviated as CMS, this is an application designed to house all the content that appears on a site or series of sites and applications.

100

What is Invision?
A prototyping tool that allows designers to upload wireframes. It is designed to facilitate communication, and does so by integrating with Photoshop, Sketch, Slack, Jira, and other applications

100

What is ethnography?
Jane Goodall used this research method to study wild chimpanzees in Tanzania.

100

Who is Don Norman?
This author popularized User Centered Design with his book, “The Design of Everyday Things”

200

What are keywords?
It is these specific types of words in your web content that make it possible for people to find your site via search engines

200

What is Microsoft Excel?
An unsexy software tool that allows Content Strategists to sort, filter, and file hundreds of content elements.

200

What is "above the fold"?
Originally used to refer to the upper half of a newspaper page, this term came to mean "the part of the page visible without scrolling".

200

What is card sorting?
This type of research allows users to group your website’s information and helps ensure that the site structure matches the way users think.

200

What is affinity mapping?
The KJ method - more commonly known as what - is a method used and allows large numbers of ideas stemming from brainstorming to be sorted into groups, based on their natural relationships, for review and analysis.

300

What is content?
A page title is the second most important on-page SEO factor. What is the first most important item on the page for SEO?

300

What is is call-to-action (or CTA)?
Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or "Click Here."

300

What is ... Extra small devices (less than 650px) Small devices (between 650px and 992px) Medium devices (between 992px and 1200px) Large devices (1200px and up)
TEAM JEOPARDY!
These are the 4 breakpoints we use for responsive web design -- double bonus if you can name the pixel sizes

300

What is a persona?
A fictional character created to represent the different user types that might use a site, brand, or product in a similar way.

300

What is the Likert scale?
The type of scale that asks a person to complete a a questionnaire that requires them to indicate the extent to which they agree or disagree with a series of statements, usually from 1-7.

400

What is bounce rate?
The term for percentage of visitors to a particular website who navigate away from the site after viewing only one page.

400

What is a content matrix?
Kevin Nichols defined this tool as a “document that captures each piece of content present in a website design.”

400

What are mental models?
The images in a user’s mind that inform their expectation of a certain interaction or system.

400

Who is Jakob Neilsen?
He is a former VP of research at Apple and now a user advocate and principal of the NNG which he co-founded with Dr. Don Norman.

400

What is a heuristic evaluation?
An inspection method designed to identify usability problems in an online product or service. The review is carried out by a small group of usability experts (between 1 and 4), who analyse the product or service to identify any potential usability issues

500

What is site speed/load time?
This focus of sWig #3 plays an important role in Avvo’s SEO ranking.

500

Who is Kristina Halvorson?
She is best known for writing the book “Content Strategy for the Web.”

500

What is Fitts's Law?
This Law provides a model of human movement, established in 1954 by Paul Fitts, which can accurately predict the amount of time taken to move to and select a target.

500

What is a journey map?
A strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your organization, and the map helps build seamless customer experiences.

500

What is www.avvo.com
TEAM JEOPARDY!
Sketch a wireframe out of the Avvo homepage. Double bonus - mobile and desktop

Jeopardy!

User Centered Design Edition

Product Design Academy

Created by Puja Parakh and Aubri Denevan for Avvo, Inc.

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